Methods of Buying and Advertising on Instagram is one of the most used social media platforms today. For this reason, Instagram advertising offers you the opportunity to promote both your company and your products to a wide audience. Because it is used every day, it is possible to reach your target audience more easily.
If you give the right advertisement, you can get successful results, and as a result, you can increase the efficiency you get. There are two methods for this, the first is to trade on the platform. There are the following items for this;
- Entered into Business Manager account. If not, a new one opens.
- Instagram and Facebook profiles are added to this account.
- The ad account opens. If available, it is integrated into the Business Manager account.
- Then, by logging into the ad account, ad creation begins.
- Once the target has been selected, a budget is set for the advertisement.
- By selecting the target audience, the ad type is specified.
- Finally, it is sent for approval after its accuracy is confirmed.
The second method is advertising through phenomena. Here are some things you need to know to get more efficiency. If you want to receive advertisements, you can also earn with this method.
Methods of Advertising on Instagram
If you are going to advertise through influencers, it should be noted that there are differences in Instagram-sponsored advertising fees. Each of the phenomena indicates different amounts, but you may be able to agree on this. In this regard, it is recommended to consider the following situations;
- Pay Attention to the Number of Followers
- Review Your Likes
- Check Reviews
- Identify Your Target Audience
- Create a Plan
- Advertise to multiple people
If you pay attention to these, you can get better results from the ads you give.
Pay Attention to the Number of Followers
If you are going to use members or influencers for Instagram advertising, you should look at the number of followers before communicating. Because this indicates how many people your ad will reach most. Thus, it is very easy to reach the widest audience with the right advertising campaign.
Review Your Likes
If you are going to advertise on Instagram, the second thing you should pay attention to is the likes, even if the number of followers is in the first place. This number of followers is also important in some cases. Because the lower the likes of a page, the meaning will show that it is not liked or followed by its followers.
In this case, no matter how successful your ad is, you will not get results because most people will not see it. For example, if an account with 30,00 followers has 10,000 likes, that means you can reach a maximum of 10,000 people.
But if an account with 20,000 followers gets 15,000 likes, it will offer you more earnings. So high likes are always important.
The number of followers and likes indicates how many people you can reach as a result of Instagram advertising. But not all of them are naturally receptive. It just helps them see you or your product. If you want to sell, comments come into play here too.
Because the comments are usually negative or spammy, it will show that the page is not that good. For this reason, your sales may not be as much as you want. However, if the comments are positive, it indicates that the account is liked. This increases the potential to sell.
What you need to know here is that any account can have negative comments, some users may spam deliberately. In this review, you only need to look at whether the reviews are predominantly negative or positive.
Because even if many people do not like the page, they can give likes. But the reviews show how popular it is.
Identify Your Target Audience
Every advertising campaign has a specific target audience. For this reason, whether you are going to work on Instagram ad manager or other users; Decide who you want to address.
Otherwise, it will be necessary to approach a wider audience. Although seen as positive, it actually offers a negative effect. Because even if people see a product that does not appeal to them, they will meet with indifference. For example, if you introduce football products to people who love basketball, people will not buy them even if they see them.
But if you target football-loving people, you can increase your odds of making a sale. The main purpose of advertisements is not to promote products, but to sell them.
Create a Plan
If you are going to advertise, you must first know what you want. After that, it is imperative that you communicate with the person you think can offer you the best result. Then joint planning is recommended.
Thus, you can find out which type of sharing will give you better results, and you can meet at a common point by getting suggestions from the other side. For example, if you’re going to share it in stories and the person’s following is low, it won’t give you the result you want.
However, the fact that he mentions your product in a live broadcast and says that he is using it can be noted and met with interest by many people.
Advertise to multiple people
If you’re going to advertise, you must first know that people don’t enjoy ads. However, that doesn’t mean you shouldn’t give in. Because people may be curious when they see a promotion more than once. Even if this is not the case, he may prefer you when he needs the product you are promoting, as it is engraved in his mind.
To achieve this, over-advertising to one person will not yield the results you want. However, if you make a promotional agreement with 4-5 or more people, it offers better results because people see it in different people.
Methods of Getting Ads on Instagram
If you want to use the platform for monetization now, Instagram advertising is the most used method. If you don’t know how to get it, there are two methods for it. The first is for the company to contact you and talk about the work. If you’re well known, it’s not that hard to do.
However, if your statistics are good but you are not well known, you should contact the companies yourself. For this, you need to pay attention to issues such as;
- Upgrade your stats
- Check what gender and age group your followers are predominantly in
- Think realistically
Thus, you can increase your chances of getting ads.
Upgrade Your Stats
Statistics buy Instagram followers, likes, and comments. As we mentioned above, these situations affect advertising results. In this regard, the higher it is, the higher your chances of being accepted. Your positive comments inform the companies about you.
Therefore, if you want to receive Instagram ads, it is recommended to be patient and increase as much as possible before contacting the company.
Check What Gender and Age Group Your Followers Are Predominantly in
If you are not known enough, you should contact the company and state that you want to promote them and their products by receiving Instagram ads. What you need to know here is that every company appeals to an audience. For example, if you send a message to a cosmetics company, their customers will be predominantly women.
Because although men also pay attention to personal care, women pay money on this issue. If you examine the gender of your followers and the general age group, you will be able to contact a more accurate company. For example, if you’re usually followed by women, you’re more likely to be accepted by cosmetic companies.
Anyone who wants to make money on Instagram first considers the largest numbers. However, if your stats are not very high, even if you are not recognized, the gain you can get will not be very high.
For this reason, giving high numbers can cause you to not be accepted from the beginning. Thinking realistically helps you get positive results.