A full and detailed guide on how to sell on Instagram is selling on Instagram effective? How to sell to increase revenue quickly and meet expectations? These are common questions of business owners today. To help you get the correct answer and also help How to Grow on Instagram.
Create an account to sell on Instagram
The 1st option you want when you start your business on Instagram. Create your account following the 4 steps mentioned below:
- Step 1. Download the Instagram app on your mobile or desktop through the Play Store or Apple store
- Step 2. When you Install the application and then open Instagram.
- Step 3.Two ways to register yourself on Instagram. Use your phone number or your Facebook Account.
- Step 4. If you choose to register by email or phone number, click to create a username and password. Fill in all required personal information, and then click “Done”.
- If you choose to register via Facebook account, you will receive a notification reminding you to log in with Facebook.
Now you have completed the registration process with an account to start selling on Instagram!
Upload product images to Instagram
Now, select a photo saved in the phone file to upload. After uploading, the application will display a section that allows editing including cropping, color adjustment, etc. Finally, add a description in the Write Caption section and add a hashtag. Finally, click “Post”.
Participate in Marketing programs and run ads on Instagram
You can choose to participate in 1 of 4 popular types of Instagram advertising below:
Run image ads
Simply put, this form means that you will take the most eye-catching and impressive images to promote your services, products, and brands.
How to do it: Take a photo related to the product or service you are selling and click upload. Look at the right side of the screen, find the words “learn more”, then just attach your website link for customers to find.
How to sell on Instagram by running video ads
To run effective advertising in this form, you need to invest and focus a lot on video ideas. Because the maximum time for an Instagram advertising video is only 30 seconds.
Run carousel ads
This form of advertising allows you to run multiple ads, add different options, or use a story to hit the buyer’s psychology, thereby marketing the brand and boosting sales.
Right now, customers just need to view and click the order button on the website to buy.
Marque Ads Instagram
This way of selling on Instagram is often used for marketing purposes to serve customers from big brands. When choosing an ad, it will be prioritized to display on the Instagram newsfeed through many different display methods, with a frequency of at least 3 times/day.
Marquee will support advertising videos displayed along the length of the screen, bringing clear effectiveness to product launch events or organizing promotional programs. However, the cost is not small.
Apply some effective Instagram sales experiences
To have a successful way to sell on Instagram, you definitely must not forget to apply some sales experience. Some examples include:
Choose to sell niche products
Most of the people who are using Instagram are young people, so they will be suitable for a certain product line. At this time, focus on doing business in a specific field to show your professionalism. If you choose the right niche product, the marketing method will become easier.
Create a Shop name and focus on optimizing BIO (Header)
Before choosing how to sell on Instagram, the first thing you need to do is name your Shop to match your account. It needs to be easy to read, easy to call, and easy to remember. If possible, name your shop a little special.
Then continue to provide basic information such as business line, website link, address, etc. to be as concise and easy to understand as possible when running ads to ensure that customers can immediately know what products the page specializes in providing.
Add Hashtag
Hashtags are powerful on Instagram. You can use a single hashtag throughout your content to create a common theme. At the same time, you can create an “Information Warehouse” where customers search for keywords related to your brand.
Focus on the image
If you don’t have the capital to start with, it’s not necessary to rent a studio or high-quality camera to produce beautiful photos. You can use your smartphone and refer to some tips for taking beautiful photos.