How to build a personal brand on Instagram to achieve the best results? As you know, Instagram is a social networking tool to share images, and videos and connect people more simply. Besides, Instagram also helps individuals build brand images.
1. What is Instagram?
Simply put, Instagram is a social networking platform that allows users to share diverse images and videos based on creating attractive content that attracts viewers. In addition, Instagram also allows users to edit videos and images according to personal preferences.
Instagram is used for various purposes such as communication, interaction between users, and media. This social network also shows its popularity by integrating into many operating systems such as Windows Phone, Android, and IOS. What’s more amazing, in 2012, Facebook and Instagram merged, creating an outstanding achievement with 150 million users per month.
2. Why should you use Instagram to build your brand?
Increase brand awareness
Every business when bringing its brand to any social networking platform including Instagram has the same purpose of bringing its brand closer to the public. Therefore, Instagram is considered an effective tool and solution to help businesses build their brand and create goals.
One thing you may not know, users will feel more sympathetic toward the brand you bring to them through previous brand recognition.
From there, the customer behavior conversion rate also increased higher than other competing brands.
Building a Marketing Funnel
Building a marketing funnel for your business using social media platforms is an effective method. How to build a personal brand on Instagram, you can build a customer funnel in the following 2 ways:
- For businesses implementing multi-channel marketing, in the Awareness phase, Instagram is the optimal customer attraction channel.
- For businesses that operate primarily on Instagram, Instagram should be used to build a separate customer funnel.
For example, if you want to create a women’s fashion brand, you use Instagram to build a Marketing funnel as follows:
- Awareness Stage: Generate ideas for product introduction articles.
- Interest Phase: Videos on outfit tips.
- Consideration Stage: Image/video review of Influencers/KOLs.
- Action Phase: Promotional post.
Increase website traffic
If your business wants to increase traffic to its website, Instagram is also an effective tool to help with that.
See also:
- How to lock Instagram by phone quickly, simply, can’t be ignored
- Instructions on how to find customers on Instagram effectively
3. How to build a personal brand on Instagram simply
Create your theme
You need to choose a theme that represents your personality. From layout, and color to font, focus on a specific style. Users can get inspiration from other brands if they are “stuck” on a theme. You can base on this layout:
- Square: Square
- Row by row: Horizontally
- Diagonal: Diagonal
- Line in the middle: Line in the middle
- Border: Create a frame
- Mix: Mix
- Puzzle: Zigzag
Content Ideation
You can regularly update your status on this social network. The frequency is about 5-10 posts a day. Besides, how to build a personal brand on Instagram, you should learn about the optimal time to increase interactions.
Create profile
Similar to your newsfeed photos, edit your profile photo to reflect your brand. Instagram allows you to display a short bio, so be selective about what you include.
Building a message
Just like Facebook, put your main message in the footer of your post by making it a memorable tagline. Be creative in sending a unique, memorable message that fits your personality.
Create highlight story
To help you affirm your brand, creating a highlight story is one of the necessary elements. It will appear below your profile and people will see it first when accessing the user page.
Choose hashtags wisely
This helps your information appear when other users use hashtags to search for photos and videos.
You can refer to influencers to see how they use hashtags.
Above are simple ways to build a personal brand on Instagram that you can apply. In addition, you must be persistent and post regularly, always update good content to attract customers, or use BuyIGFollowersMalaysia Instagram Service, hope you will succeed!