The carousel – posts have been a favorite among Instagram users lately. In our post, we have now researched the latest smart numbers.

The new carousel trend

These days, the trendiest are scrolling posts that suggest continuity and are made up of several images that can be connected. The essence of these is that as you scroll through the pictures, you feel as if you are moving along a long, continuous strip of images. One thing is for sure: creating high-quality carousel posts is a time-consuming task, but the expected effect is not lost, as you can produce much more creative and unique content.

You’ve probably seen this before, but if you’re still not sure what we mean, we’ll show you an example!

Carousel posts are growing in popularity

3 years ago, only 3% of the content published on Instagram was scrolling posts, this number has risen to 20%. Images are still unbroken at the top of the list, but videos and carousel posts are gaining prominence. It is interesting that, as far as the numbers for 2020 are concerned, the number of published page posts is increasing month by month. 

What about the engagement rate?

If you want to know more about the engagement rate, read our high-engagement services! According to recent research by Socialinsider, scrolling posts boast the highest engagement rate (1.92%). Images are in second place (1.74%), ahead of motivational videos (1.45%). 

Tip: Encourage your followers to keep scrolling in the first picture or the caption!

How many elements should the post consist of?

You can share a maximum of 10 pictures on Instagram at the same time. Most users and brands usually create posts with 2-3 images. Did you think that the engagement rate of posts consisting of 8-10 slides usually exceeds 2%?

Video and mix carousel?

Yes! Not surprisingly, users use approx. 90% usually post images. However, it is worth mixing the image and video worlds within a carousel post as well, as this generally produces an engagement rate of 2.33%.

Video scrolling posts get more comments than the others, so if the goal of your campaign is to start a conversation, definitely choose this type! 

Use carousel posts too!

We can only encourage you to schedule a page-turning post in your content calendar! In addition to the fact that you can produce much more unique and interesting content, there is another important advantage of this type of post. If you upload a “normal” post and someone scrolls through their feed, your post will not appear again to the same follower. On the other hand, have you noticed that in the case of carousel posts, if you keep scrolling through your feed without scrolling through the post, Insta will show you the same post again later? True, with the difference that you see the second image of the carousel post and not the first one again. Tricky, isn’t it?

Carousel tip list

• Use uniform colors, creative elements, and photos!
• Connect the slides continuously! (For example, an arrow going through all the images is a good trick.)
• Make sure that the first picture is especially attention-grabbing!
• Encourage your followers to scroll left!
• Use uniform margins!
• Make sure the labels are legible!
• Always test the finished creative before you publish it to see if any elements have slipped!

Final thought

Feel free to experiment to see if your Instagram Followers prefer picture, video, or mix carousel posts! Take time for planning and execution, but most importantly, dare to be creative!